15-Sep-2017 (Fri)
Wherein tonight's show with The Seeds got some press.

SFist published an interview with The Seeds, playing here tonight! (That would be tonight's event that is not a rave, but I think you'll be able to tell them apart.)

What The Seeds were like was a huge influence on the next several generations of punk, pop, and superfuzz bigmuff grunge rock enthusiasts. While The Seeds were mostly a California phenomenon in their time, their sound germinated its way into the works of everyone from the Beach Boys to the Smashing Pumpkins. "Eddie Van Halen said that 'Pushin' Too Hard' was the first guitar solo he ever learned," Boomer told SFist.

According to Wikipedia, the Seeds are also credited with coining the term "Flower Power". Boomer clarifies this is not technically true.

"There was this group of girls that always came to our shows, and they always brought flowers and sat on the stage," he recalled. "Some of the DJs in Los Angeles started hearing about that, and they were the ones that really pushed it on us, But we were forever known as the band with 'Flower Power'. Once it started, it never stopped."

You may have noticed that we finally have bike racks again! Four months after the parklet was re-installed, and sixteen months after they made us take the bike racks out. How did this wondrous thing happen? I couldn't possibly comment. It must have been fairies. Or vigilante transit activists. Or vigilante transit activist fairies.

Meanwhile, I've been spending a bunch of time screwing around with Google Analytics and SEO crap. It is annoying, confusing, demoralizing and gross. I wish someone would just do it for me.

Do any of you actually read the weekly calendar mailing we send out? The surveillance tracker in it tells me that a ridiculously tiny percentage of people actually opened it and loaded images in the last one we sent out, so maybe the answer is no. Maybe it's too long. I tried to make it verbose so that people would actually be aware of what the events are, but most other venues' mailing are just a super-terse list of "Date - Performer Name - Buy Link - Head shot" that tells you nothing if you don't already know the artist. I dunno.

Here's what you've missed recently, in the photo gallery:

Infinity Shred

Candlemass
Le Matos + Delorean Overdrive
Meat vs. Death Guild

So Stoked: Pride
Death Guild
So Stoked
Kristeen Young

Tom Gun Live: Early Show
Tom Gun Live: Late Show
Hubba Hubba: 11th Anniversary

9 Responses:

  1. Chris says:

    I don't, as I don't live in the US. Lots of research at the company I work at indicates that just receiving an email is already enough to make people think about our buy your stuff, and the subject is more important than the content. People often don't open an email but scan the subject. YMMV

  2. I don't know this band and I think $20 is too cheap to see them, after reading this write-up. Hopefully you get a full house!

  3. Ben says:

    The Granada Theater in Dallas had the most effective email promotions that I've seen. Unfortunately the most recent one I can find won't load the images. The format was basically a series of banners with date-performer-photo, but also included something like "you may like if you like" or "similar to" and then listed the top four or five most similar groups found on LastFM or whatever the equivalent is these days.

    I looked into and bought a lot of tickets to bands I'd never heard of because they were in the same space as bands I knew.

    Doesn't Google load email photos onto its servers deliberately to defeat image load tracking?

    • jwz says:

      I don't know, but I'm following Google's instructions on how to track email-opens using Google Analytics. Since Gmail exists solely for the benefit of Adwords, it seems unlikely that they'd be telling me, "do this thing, that won't work with our own product."

      • Al Iverson says:

        Gmail still allows image-based open tracking, even though they do some image caching. I have no clue if Google Analytics does it in a way that works, but email service providers do it. If you want to compare, whip up a little CGI that spits out an image, and put that in your email in an image tag. Add parameters so you can tell which campaign/week it was. Then you can pull this info from your web server logs and reasonable infer that these people "opened" the message (i.e. they loaded images).

  4. Al Iverson says:

    When I ran the email list for my friend's jazz club (since closed, sadly), the best way to measure true engagement in the weekly emails was to fuck up a cover price. Make it a few dollars cheaper in the email version and then suddenly we would get 30 people show up at the door asking for the lower price. This happened pretty much every time I typo'd a cover charge price. I guess it meant that people read the emails?

    I think you should keep the emails; they do probably help to remind folks that you are there, even if they don't always directly interact with the emails. If you do actually want to drive measurable engagement higher, offer a drink special (or an actual discount on a cover charge), that's more likely to drive people to click on stuff.

    • jwz says:

      I'm definitely going to keep them, I'm just pondering whether they would be more effective if they were more terse, since that seems to be the approach that nearly everyone else in the industry takes. I don't really know how to answer that question.

      We have occasionally gone through periods where we would try to do ticket giveaways on Facebook and Twitter a couple times a week, but we got basically no engagement from it. If it was phrased as "first person to respond gets a ticket" we sometimes got responses , but rarely. Make it even remotely harder, like with a trivia question or even something as simple as "tell me a joke" and we'd get no responses at all.

      • Al Iverson says:

        Good luck! We struggled with the question of what to put in them content-wise, ourselves. Never had any sort of scientifically-derived answer, just decided to try to write up little blurbs about each band based on the theory that an email should be readable. But does it actually help bring people in? Not really sure. We used to have a PR guy who wrote stuff for us but then after he vanished, I ended up just cobbling stuff together, and I at least used to get positive feedback about the write-ups.

  5. MattyJ says:

    I open every single one so I can see what the latest entry from "Jokes for Blokes" is. From then it's a 50:50 shot as to whether or not I scroll through the whole thing. I don't have any historical data, but my hunch is that it correlates to whether or not I get the joke.

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