10-Mar-2011 (Thu) Wherein FUCK YEAH PIZZA!

It is a banner day, people. I just ate the first slice of DNA Pizza!

Prototype Slice #0 --

And here's where it came from:

We may be open tonight, but we will certainly be open tomorrow for Blow Up, so come early and come hungry!

Yesterday we went to the Sysco Food Show. What I learned was: almost everything that most restaurants serve is pre-fab, and all of it is distributed by -- and half of it is also manufactured by -- Sysco. I felt like I was at Stark Expo.

This weekend also begins the three day extravaganza that is Death Guild's Eighteenth Anniversary. Sunday is an all-ages live show with Assemblage 23, System Syn & FGFC820; Monday is an 18+ dance party with the usual suspects; and Tuesday is an all-ages live show with Imperative Reaction, Ayria & Panic Lift.

Discount three day passes are still available!

There was a really nice write-up about the anniversary in The Guardian yesterday.

We met with our lawyers and architect again today to plot the course of our lot-merger project; wheels are turning. Our architect also had some clever ideas for how to deal with the fact that the second floors don't match up.

This next bit is probably only of interest to a small number of people, but this information was to hard to come by that I'm publishing it here so that it doesn't get lost again. Here's a 1992 document laying out the concessions that Costco had to agree to before they were allowed to build their store at 11th and Harrison:

SF City Planning Dept., Section 101.1 Findings, 450 10th Street, Assessor's Block 3524.

Page 2:
B. Other Elements of the Project.
1. Parking. A minimum of 720 parking spaces will be available to operators, employees and customers of nearby evening and nighttime restaurants, nightclubs, dance halls, galleries and theatre establishments, at prevailing market rates in the area, daily after Costco's hours of operation until at least 2:00 a.m. [...] The main vehicular entry to the nighttime parking shall be the 11th Street entrance closest to Harrison Street.

[Costco] will close and interrupt the public parking availability only when required to do so for maintenance, repair, reconstruction, alteration of the premises or due to circumstances beyond its reasonable control. [...] [Costco] shall post signs indicating the location, hours of operation and cost of public parking resources on the site. The 10th Street parking access will be restricted to an entrance only with no exiting.

So this says that Costco is legally required to make their parking lot available to the local nightclubs until 2AM.

It took our lawyer literally 3 months to track down this document. Many people "knew" it existed, but nobody had a copy. As I understand it, he eventually found a copy in a box in a basement of someone's office on Treasure Island.

The reason this matters to us -- a lot -- is that one of the things that is likely to come out of our lot merger is that the city will tell us, "Well, you're expanding your business, so that means you have to prove that you have enough parking for the bigger business." This is silly in at least two ways. The first being that, while DNA Lounge is technically expanding, it's expanding by the exact amount of the pizza restaurant that it is absorbing: both of those businesses already exist today! It's a zero-sum game. And the second reason it's silly is that requiring businesses to provide parking sort of flies in the face of the city's more-public-transit, fewer-cars policies of recent years. But, they're gonna ask us to show we have parking, and now we can.

18 Responses:

  1. Jim Sweeney says:


  2. dolface says:

    Please tell me the basement on Treasure Island had a sign on the door that said "Beware of the Leopard". Please? It would make me SO happy.

  3. Eric TF Bat says:

    Checking the place out on Google Maps (because (a) I'm far too boring to go to a nightclub, even one owned by a known celebrigeek, and (b) it's a long hike from Tasmania) I find myself wondering how long it will take you to expand further and engulf the muffler and brake place and the glass block designers. I can only assume the sign makers will be assimilated in short order then to ensure the steady supply of DNA Empire signs. I for one welcome our -- oh, you know.

  4. Louis says:

    So have you thought about making a pizza with the toppings arranged to make your club's (pizza parlor's?) logo?And you mentioned Sysco, are you part of that system now? How did the pizza taste anyway?

  5. Helyx says:

    2 things: FUCK YEAH!!!!!! Now i'm craving pizza even more than before, though. >_< And it seems that Costco has not been honoring said agreement. I can't remember the last time I saw the lot gate open..... I know I have, once or twice. Anyone know what the deal is with that??And yes, working kitchen at summer camp. I remember sYsco branded everything, down to the silverware & cups. The less sYsco, the better. =P

  6. Ben Brockert says:

    So do you think they're still giving Catholic Charities (urgh) $80k/year, or have they forgotten that as well?

  7. mrbill1234 says:

    Do you have a kick-ass menu devised yet? Do you have a USP, or will it just be generic "pizza place"?

  8. As mother put it "cake by the square foot."

  9. Ian says:

    "What I learned was: almost everything that most restaurants serve is pre-fab, and all of it is distributed by -- and half of it is also manufactured by -- Sysco"

    It is very interesting to see a catalogue from such a food distributor and to compare it to somewhere's menu. One UK food critic suggested asking to see the restaurant's invoices for dishes you weren't sure about - can they show they bought raw ingredients? - but I suspect he gets a different reaction to such requests than mere mortals.

  10. Ronan Waide says:

    > As I understand it, he eventually found a copy in a box in a basement of someone's office on Treasure Island.

    I was expecting some sort of Douglas Adams-type humour here, and yet the reality is not so far from that.

  11. 205guy says:

    I've been waiting to say this for a while: please don't make your customers eat their pizza inside the club part of the building the way Goat Hill Pizza does. I don't know what that place is at night (probably just a regular club), but my family and I were the only customers there one evening and it was creepy.

  12. Al Iverson says:

    I wish you'd call the place FUCK YEAH PIZZA.

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